WHAT'S AN ENDORSEMENT FROM NICK SORTAL WORTH?
People raised eyebrows when the name of Plantation Mayor Nick Sortal popped up in a throwaway endorsement piece on Florida Politics about Jayden D'Onofrio in District 102.
Because anyone following the race knows he already backed Mike Friend for the same seat.
When contacted this week, Sortal confirmed to me that he backed both candidates.
"Broward is fortunate to have more than one qualified candidate in these two races," Sortal told me via text message. "I likely will be working with one of each in the future and I want to start on those relationships. I also have or will send $100 to each."
But an endorsement is supposed to move something.
Your voters. Your donors. Your people. It is supposed to be a transfer of weight.
Split it, and you move nothing.
A dual endorsement is dilution. In practice, it reads like an endorsement of the opponent because everyone gets a piece and no one gets a push.
So if everyone gets your endorsement, what's it worth?
About $100.
PEMBROKE PARK GETS A NEW CITY MANAGER
Congratulations to David Siegerson, now serving as acting city manager of Pembroke Park.
"I heard you were just sitting in the audience and they picked you randomly..." I asked him.
In South Florida, you can't rule it out.
Just last year, the Surfside City Commission fired a city manager with no backup plan and started calling people from the dais asking if they wanted the job. It happens.
But that's not what this was.
Siegerson didn't wander in off the street. When WPLG Local 10's investigative reporter Jeff Weinsier broke the story about the Pembroke Park Town Manager loaning a Commissioner up to $80,000 in town money, word got around. He got a good sense that he might want to be in the room.
That's just good timing and good relationships.
Everyone I talk to wishes him the best of luck in his new role.